As she raises her young daughter, Joyce has many hopes and goals for their future. After obtaining a Science & Technology degree, Joyce was happily employed by the Ipsos research firm in Kampala, but dreamed of running her own business. She heard about Jibu through a friend and was excited to open a microfranchise in her neighborhood of Katwe. She enjoys being able to manage her own finances and runs the microfranchise with the goal of one day applying her science background as a full franchise owner with on-site water purification. Joyce wants to improve the health of her community and would like to eventually also own a farm producing healthy agricultural products.