Launched in April 2020, Responsible Party program’s aim is to persuade young adults that there is no fun in excessive drinking. The program also empowers the youth to make right health choices hence the Drink More Water campaign.
Jibu Kenya was delighted to attend their first “Drink More Water” campaign in Eldoret – Rupa Mall courtesy of Jameson Connect as the campaign’s sole brand for hydration.
We are proud to be associated with this campaign as it aligns with our quest for healthy lifestyles in our community. This not only helps create more awareness but also provides us a platform to prevent alcohol misuse.
Written by: Abigael Visavilwa – Marketing & Sales Manager, Jibu Kenya
