Jibu Burundi gifted its community with a fun-filled back-to-school promotion to celebrate the beginning of the 2022/2023 academic year. This campaign objective was to support parents struggling with the rising prices of school materials, costs of school uniforms and other school expenses. They had a tombola (raffle) allowing parents to win lots of school supplies, Jibu water bottles and other surprise gifts.
We recruited the support of Magali (a well-known Burundian influencer) and our very own mascot (a children’s favorite), Mr. Jibu. To add to the excitement we surprised the city with an energetic flash mob dance right in the city center. What a memorable time it was and we can’t wait to have more celebrations with our community that has been loyal to our brand for years.
Congratulations once again to the ten main winners. Cheers to a better life and back to school.
