Jibu is inviting the world to join us in their quest to improve the livelihoods of people in emerging markets by celebrating ‘a better life’ our new product marketing slogan. As a social enterprise, Jibu’s goal is to improve the living standards of all people, especially those in communities that do not have accessible safe drinking water, clean energy and other essential products. Our mission is to capitalize and equip a thriving network of co-invested local business owners who transform the wellness of urban consumers by providing affordable access to essential products such as safe drinking water and clean energy. This is done through our franchising business model.
However, as the brand keeps growing, it has become evident that Jibu needed a product-specific mode of messaging and communication between end products and end consumers. This new messaging will help our customers understand how much we are part of them as a colorful and happy brand that has its roots in Africa.
Jibu is more than just a social enterprise but a culture and lifestyle, hence the adoption of these three words ‘a better life.’ A better life gives us countless possibilities and opportunities to thrive in our dreams chasing. It also gives us millions of ways to communicate what our products mean to our communities by also giving back to them. Our products refresh, nourish, taste better, are healthy, and give clean energy. In other words, Jibu products give our people a toast to ‘a better life.’
The idea behind a better life was inspired by our anchor brand, Jibu purified water. Water is essential for life, and Jibu offers a chance for a cleaner supply of that life. Water keeps us healthier and happier, and by drinking Jibu and protecting the environment, we are also doing our part to make our home, Africa, a better place to live in. The primary purpose of our products is to give our communities access to a healthier and cleaner way of life that they wouldn’t normally afford.
At Jibu, we think globally and act locally, a term we like to use. GLOCAL. We act locally to ensure that we understand what our customers need and act upon it but still think globally because we like to keep our minds open by embracing the technological and cultural changes across our borders. As Africa is an optimistic continent, we always focus on positivity. That is why our adverts and posters are dominated by images that tell dreamy positive stories. Our visuals now represent the African pop culture and love of storytelling.
As we harness the power of our fourth value, Tomorrow, here’s a toast to A Better Life.
Beautiful piece! For A Better Life!